As digital finance expands across Latin America, public confidence in these systems remains fragile. From embedded fintechs to traditional banks, trust is increasingly shaped by transparency, accountability, and user control, not just access. This session brings together financial leaders, innovators and advocates working at the intersection of technology, regulation, and consumer protection to explore what it takes to earn and sustain trust in a digital-first economy.

Panelists will discuss how the next generation of digital financial services can build trust through interoperability, privacy and data protection, and responsible innovation. Drawing on experiences from banks, fintechs, and associations across the region, this conversation will look at what it means to design systems people actually want to use and how open, standards-based infrastructure can make that possible.